It's a nice gesture, but the impending lawsuit is going to cost them 100s of million more.
A little bit shameful. But otherwise I find them to be a great company.

Posted by: RobO on December 20, 2017

If there is price fixing on bread - how many other staples has the consumer been screwed on?

Posted by: pluto30 on December 20, 2017

Starts in January? Suggestion to donate the card to a food bank (on the news).

Posted by: SandiT on December 20, 2017

the food "bank" is my kids bellies

Posted by: anonymous on December 21, 2017

The site is up and running now.

https://loblawcard.ca/en/register


Posted by: beigewood on January 8, 2018


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